Thursday, April 9, 2009

Harrison branding initiative wins state award

The City of Harrison has been awarded the Best Marketing Campaign Award by the Ohio Economic Development Association (OEDA) for its city branding initiative.

The initiative, which took six weeks to complete and involved all city departments, produced a new website and a consistent look in the city's print materials, letterhead, business cards, and other methods of communication.

The new logo was developed by Strata-G Communications.

"Communities need to have an organized look and message, not only to attract new businesses, but also to help residents feel a part of a well-defined community," said Nate Green, president of the OEDA. "The City of Harrison deserved this award for executing a well-defined initiative that was comprehensive and that will continue to evolve. This is an excellent example for other growing communities in Ohio."

Harrison mayor Joel McGuire says that the branding initiative is the first of many steps that the city is taking to raise its identity regionally.

Previous reading on BC:
City of Harrison unveils new logo (1/21/09)