Wednesday, January 26, 2011

New website showcases living options at The Banks

With more than 40 percent of the 300 luxury apartments currently under construction at The Banks pre-leased, the team behind the development has made it easier for prospective tenants to snap up the remaining units.

The development partners of Carter and The Dawson Company, equity partner USAA, and property manager Village Green have created a new website for Current at The Banks, giving a detailed look at floor plans, pricing and amenities for the development. Users can even begin the lease application process through their mobile devices.

Other features include a Floorplan Organizer complete with scaled-to-fit furniture that can be dragged around the various floorplans, and, in the future, a live chat feature connecting buyers with sales consultants.

"We've incorporated as many interactive lifestyles features into our website as possible, so that by the time customers are done reviewing the site, they have enough information so they can make a decision to rent," said Kristi Fickert, senior regional sales and marketing director at Village Green.

The apartments, resting atop street-level retail, will include a mix of studio, one-, and two-bedroom units with open-plan kitchens and breakfast bars. The building will also feature a fitness center and a professional business center with conference room access.

A model apartment will be ready in the coming weeks. The first units will open this spring, with all apartments completed by this summer.

Current at The Banks is part of Phase 1A of The Banks, which will also include 96,000 square feet of retail and restaurant space in addition to public parking.

Earlier this month, Carter and The Dawson Company announced that approximately one-third of the first phase retail space has been filled with Holy Grail Tavern & Grille, Huey's 24/7 Diner, La Crepe Nanou, and the Wine Loft signing on to join Toby Keith's I Love This Bar & Grill. Johnny Rockets, a California-based hamburger chain, has announced plans to open a flagship sports bar concept.

At full buildout, The Banks is expected to include up to 300,000 square feet of Class A office space, up to 1,800 residential units, a boutique hotel, and a 1,600 spaces of structured parking. Estimates are that the project will drive $600 million in private development and attract more than 3,000 residents to the riverfront.

Previous reading on BC:
Riverfront road closure allows The Banks work to progress (1/17/11)
Council approves $10M in Banks bonds (6/22/10)
24-hour police welcoming center slated for The Banks (5/17/10)
Banks developers create new website, branding (4/27/10)
General contractor selected for The Banks (11/9/09)